El efecto de la experiencia de servicio emocional en las intenciones futuras del usuario de centros deportivos

  1. Molina García, Nuria 1
  2. Mundina Gómez, Javier 1
  3. García Pascual, Fernando 1
  4. Alejos, Estefanía 1
  1. 1 Universitat de València
    info

    Universitat de València

    Valencia, España

    ROR https://ror.org/043nxc105

Journal:
Revista de psicología del deporte

ISSN: 1132-239X,  1988-5636

Year of publication: 2016

Issue Title: Economía, gestión y márketing en organizaciones deportivas

Volume: 25

Issue: 1

Pages: 97-100

Type: Article

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Abstract

This paper analyses the influence of the emotional aspects in the future intentions of users of sport centers. The sample was made up of 512 customers of three private sports instalations and we used adapted scales of perceived value, general satisfaction, future intentions and emotions. Were studied analysis of internal consistency reliability of the scales, mean, estandar deviation, Pearson correlation and multiple linear regression. The results showed that the used scales were reliable and accurate and the customers analized gave high scores above satisfaction and emotional experience of the service. The study confirms that the emotional value was the dimension with more influence in the prediction of the future intentions.

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