YouTube, menores y cultura colaborativa. Revisión bibliográfica de la investigación académica".

  1. Tur-Viñes, Victoria 1
  2. Núñez-Gómez, Patricia 2
  3. Martínez-Pastor, Esther 3
  1. 1 Universidad de Alicante.
  2. 2 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

  3. 3 Universidad Rey Juan Carlos, Madrid.
Revista:
Historia y comunicación social

ISSN: 1137-0734

Año de publicación: 2019

Volumen: 24

Número: 1

Páginas: 331-351

Tipo: Artículo

DOI: 10.5209/HICS.64498 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Historia y comunicación social

Objetivos de desarrollo sostenible

Resumen

El objetivo es identificar los hallazgos investigadores disponibles sobre las prácticas de los menores influyentes en YouTube. Desde la perspectiva de la cultura participativa, se realiza una revisión sistemática de 65 documentos académicos publicados desde 2008. Se compendian los hallazgos existentes sobre las prácticas de los menores creadores influyentes con canales en YouTube, motivaciones de uso, tipo de contenidos, intermediación parental y los aspectos legales, regulatorios y educativos pendientes. También se abordan las estrategias de marketing que despliegan las marcas y sus efectos. Se constatan las implicaciones del fenómeno y las líneas necesarias de investigación futura.

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