Publications by the researcher in collaboration with Peter S.H. Leeflang (2)

2012

  1. Cross-category demand effects of price promotions

    Journal of the Academy of Marketing Science, Vol. 40, Núm. 4, pp. 572-586

2008

  1. Decomposing the sales promotion bump accounting for cross-category effects

    International Journal of Research in Marketing, Vol. 25, Núm. 3, pp. 201-214