Publications (3) MARIA JESUS SANTA MARIA BENEYTO publications

filter_list General Business, Management and Accounting

2013

  1. Celebrity endorsers' performance on the "ground" and on the "floor"

    Marketing Letters, Vol. 24, Núm. 2, pp. 143-149

2012

  1. Effect of innovation on airlines' operating leverage: A Spanish case study

    Journal of Air Transport Management, Vol. 25, pp. 44-46

  2. Gauging innovation worth for airlines

    Journal of Air Transport Management, Vol. 20, pp. 9-11