Didáctica para el fomento de emprendimiento en el grado en publicidad y relaciones públicas. Análisis de metodologías y contenidos

  1. Rosa María Torres Valdés 1
  2. Carolina Lorenzo Álvarez 2
  3. Sara Magallón Pendón 3
  4. Patricia Núñez Gómez 4
  5. María del Carmen Quiles Soler 1
  6. Juan Monserrat Gauchi 1
  7. Alba Santa Soriano 1
  8. Laura Herrero Ruíz 1
  1. 1 Universitat d'Alacant
    info
    Universitat d'Alacant

    Alicante, España

    ROR https://ror.org/05t8bcz72

    Geographic location of the organization Universitat d'Alacant
  2. 2 Instituto Mediterráneo de Estudios de Protocolo–UMH, España
  3. 3 Universitat de Barcelona
    info
    Universitat de Barcelona

    Barcelona, España

    ROR https://ror.org/021018s57

    Geographic location of the organization Universitat de Barcelona
  4. 4 Universidad Complutense de Madrid
    info
    Universidad Complutense de Madrid

    Madrid, España

    ROR https://ror.org/02p0gd045

    Geographic location of the organization Universidad Complutense de Madrid
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Journal:
Opción: Revista de Ciencias Humanas y Sociales

ISSN: 1012-1587

Year of publication: 2016

Issue: 8

Pages: 898-919

Type: Article

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More publications in: Opción: Revista de Ciencias Humanas y Sociales

Sustainable development goals

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SDG classification obtained using Aurora SDG artificial intelligence model.

Abstract

This paper reflects about employment opportunities of Advertising and Public Relations’graduates and it suggests an initial assumption about possibilities for development of a self-sufficient professional career from skills training for entrepreneurship. This research includes content analysis of several teaching guides. In addition, it counts with the collaboration of two PhD students and entrepreneurs. The results show strength points and improvement areas that should be considerate to encourage entrepreneurship within the Degree of Advertising and Public Relation and it allows the beginning of a specific research roadmap on this issue.

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